Within the framework of the Sports Marketing Certification Course of the leading organization of sports management and marketing, La Liga Business School, the participants of the course were read by the director of the Business School, Jose Moia Gomez and the Director of Marketing, Eduardo Legendre. They talked about the importance of sports marketing and its growing role in today’s world. In addition, the course participants shared their experiences.

Irakli Dolaberidze, Head of the Sports Development Department of the Ministry of Education, Science, Culture and Sports and Shota Gogitauri, Head of the Non-Governmental Organization "Sport Solutions" addressed the audience with a welcoming speech.

La Liga Business School's sports marketing course began on January 21 and will end on January 29. The course includes basic theoretical and practical information on modern sports marketing. Upon completion of the course, participants will be awarded with an official certificate from La Liga Business School, which will certify their qualifications in the field of sports marketing.

The project is implemented under the auspices of the Ministry of Education, Science, Culture and Sports, the University of Physical Education and Sports, the non-governmental organization Sport Solutions and La Liga Business School. Georgia is the 16^th country where the school has started operating.